Celebrity chef Bobby Flay received the royal treatment as he opened his newest burger joint on the Las Vegas Strip.
It is his first location in this part of the country, and diners were lined up to see him Wedensday.
Las Vegas Mayor Carolyn Goodman and County Commissioner Mary Beth Scow presented him with a key to the city and proclaimed it Bobby Flay Day. This is Flay's 18th Burger Palace and the largest in the chain.
Flay admits he hit the lotto when he snagged this prime real estate nestled between the Monte Carlo Hotel and Casino and City Center.
"People are just walking by, don't have to have reservation, don't have to think about, just inspired to come in," Flay said. "I feel lucky to have this opportunity."
The restaurant is what people in the restaurant business call fast casual. People can order, grab a seat and enjoy. There are no servers and most of the burgers are cost under $10.