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“Dusk to Dawn” campaign hopes to bring pedestrian safety to light |

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“Dusk to Dawn” campaign hopes to bring pedestrian safety to light

LAS VEGAS
(KLAS) —
A brand-new campaign called “Dusk to Dawn” is hoping to stop
deadly pedestrian crashes on valley roads. Safety advocates and local police
hope a simple sketch will do the trick.

Experts tell us that in 2018,
Flamingo Road was the deadliest street in the valley for pedestrians. That’s
why you’ll see chalk outlines up and down the road and all across Las Vegas. There
are about 90 chalk outlines, marking pedestrian deaths from January 2018 through
June 2019.

People we spoke with say
they’re fed up and want our streets to be safer.

“I think it’s always an
issue,” said Cynthia Barrenuchea. “I see a lot of people run out into
traffic, especially when it’s dark, and sometimes you can’t see them until the
last minute.”

Now that it’s darker outside
earlier, thanks to Daylight Savings Time, these markings are meant to send a
message, through the Dusk to Dawn campaign. The idea came from Erin Breen,
director of UNLV’s Vulnerable Road User’s Project.

“About 80 percent of
our pedestrian fatalities happen when it’s dark,” said Breen. “Drivers
don’t understand that your headlights really don’t give you enough warning to
see someone and actually stop.”

Advocates are passing out
reflective bands and flashing lights, to help increase visibility at night, and
starting Monday signs will be placed all around town.

“You’re going to see these
on bus shelters, on LED billboards,” Breen said.

Advocates also want to
remind everyone that with the holidays coming up, we’ll likely see an increase
in impaired driving. So, you should take extra precautions.

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