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Harrah's Puts Planet Hollywood in Total Rewards | Gaming News

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Harrah's Puts Planet Hollywood in Total Rewards
Gaming News

LAS VEGAS -- Harrah's Entertainment says it has finished integrating the Planet Hollywood Resort & Casino into its Total Rewards loyalty program.

That means Harrah's customers will be able to earn and use customer loyalty credits at the Las Vegas Strip resort in the same way as at 36 other properties owned or operated by the gambling giant.

The private casino operator took ownership of Planet Hollywood in February after the resort defaulted on an $860 million loan. Under the deal approved by Nevada gambling regulators, Harrah's converted into equity $306 million of Planet Hollywood's debt that it bought for $70 million. Harrah's also assumed about $554 million more in loans, and agreed to invest $30 million cash into the property.

(Copyright 2010 by The Associated Press. All Rights Reserved.)

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